Camilla Velloso

neutra

PACKAGING | BRANDING | ILLUSTRATION

Relaunch of the “neutra” brand amid a very competitive market. With a Tetrapak package, the objective of this work was to develop a graphic project for flavored water, thinking about expanding to 4 versions.

Illustrations with simple strokes and no color variation, in addition to the organic style, were used to refer to everyday life and bring lightness to the packaging. The color used was a strong blue to stand out among competitors and showcase the product on the gondola. In addition, the details refer to the taste of the water.

Academic project
ANO/YEAR: 2018
Location: São Paulo, Brazil