menu.com.vc
VISUAL IDENTITY | FONT DESIGN | BRANDING
Visual identity development for the company “menu.com.vc” that is part of CIETEC (Center for Innovation, Entrepreneurship and Technology), an incubator of technological companies at São Paulo University.
The new visual identity of menu.com.vc aims to transmit modernity, security and trust, fitting with the company's objectives and prepared for the advances it may have in the coming years.
The symbol was designed with the aim of provoking quick identification by the user/consumer and still providing flexibility for its use in both printed and digital media. The basis of the conceptualization of the symbol originates in a bridge that connects the two ends of the business, the supplier and the merchant.
Academic project
YEAR: 2017
Location: São Paulo, Brazil
YEAR: 2017
Location: São Paulo, Brazil
TEAM
Camilla Velloso
Beatriz Ruette
Pedro Mitre
Caio Rossini
PROJECT AREAS
Visual Identity, Branding, Graphic Design, Typography
