![](https://cdn.myportfolio.com/d99662b4-ccfe-43b9-b8a2-8a1ca9c7b5ba/cafa5bd1-2efe-4630-ae97-fea7a9f9e3f6_rw_1920.jpg?h=af38a198d304a320e6da1955593aadf0)
Estalos Guri
PACKAGING | LETTERING | ILLUSTRATION
Redesign of the “Estalos Guri” packaging taking into account the brand, target audience, product use, time of purchase, time of consumption and trends. The red has been updated to a more up-to-date tone, but still, the brand identity has been preserved. In addition, a lettering was created to replace the packaging logo, bringing the dynamism of the snap shot and a more classic and retro tone.
Academic project
ANO/YEAR: 2018
Location: São Paulo, Brazil
ANO/YEAR: 2018
Location: São Paulo, Brazil
![](https://cdn.myportfolio.com/d99662b4-ccfe-43b9-b8a2-8a1ca9c7b5ba/d2d75aa8-ffe9-4500-af48-2dfabca07674_rw_3840.jpg?h=0e7445671d7616a91127fe321101ab0a)
![](https://cdn.myportfolio.com/d99662b4-ccfe-43b9-b8a2-8a1ca9c7b5ba/ac255749-bb25-4832-b2af-02669b5ecee5_rw_3840.jpg?h=2026bd012f9c8341c210a4a223751026)
![](https://cdn.myportfolio.com/d99662b4-ccfe-43b9-b8a2-8a1ca9c7b5ba/661dca83-5df0-4c4b-81a6-3084285cef83_rw_3840.jpg?h=b22b42e7ed908c6da303f218be2f45b1)
![](https://cdn.myportfolio.com/d99662b4-ccfe-43b9-b8a2-8a1ca9c7b5ba/3f9f01ac-0393-4f63-9e1b-739358c67a4e_rw_3840.jpg?h=901f314464a54eef518aefb72638376d)
THANK YOU!
Camilla Velloso
PROJECT AREAS
Packaging, Lettering, Illustration